We gave a dental practice a brand as polished as its work in the chair.
Brand, commercial, and patient acquisition for Art Dental Studio: a complete digital presence, built in Spanish for Miami's Hispanic patient.
The challenge
In Miami, a dental practice competes for something an ad can't show: trust. Art Dental Studio does excellent work in the chair, and our job was to build a digital presence that matched it — and that brought in new patients too. Because for a Hispanic family choosing where to take their smile, what they see online weighs as much as a friend's recommendation.
What we did
- 01
A Spanish-language commercial
We shot a commercial that turns a dental visit into a brand experience — warm, in Spanish, made for Miami's Hispanic patient.
- 02
A website of their own
We built their website — a digital home the practice owns, as polished as their office, built so the patient does one thing: book the appointment, with no noise and no extra steps.
- 03
A Spanish-first brand direction
We made sure every piece spoke the language and tone of Miami's Hispanic patient — not a translation, but a brand built in Spanish from the start.
- 04
Campaigns aimed at the Hispanic patient
We stopped talking to everyone. We ran campaigns aimed at the local Hispanic community, with the message and the language that family already recognizes as their own. The ad stopped feeling like an ad and started feeling like a recommendation.
- 05
We connected every lead to BritoCRM
No lead goes unanswered. We connected every one to BritoCRM with Spanish-language automation, so the patient gets follow-up right away, in their own language, and makes it to the chair instead of slipping away.
The result
Today Art Dental Studio has a cohesive brand presence — a commercial, its own website, and Spanish-language campaigns — that matches the work they do every day, with a system that answers every patient who raises a hand.