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Brito MarketingES
Marketing for lawyers

Law firm marketing in Miami

We help people who need a lawyer find you first, trust you, and pick up the phone, in English or Spanish, before your competitor gets the call.

8 law firms · 52 real videos · 13 photos

Featured workReady for Your CaseLawyersVPP Law Firm

§ IIExhibit A

From four people to a growing firm

Case study · Hector Hernandez & Associates · Miami and West Palm Beach

They came to us in 2021 with four people and almost no digital presence. It wasn't about fixing one campaign: the whole marketing system had to be built at once. Brand, website, photography, concept-driven commercials, digital ads, social media, Google and a CRM with its follow-up.

  • Brand
  • Website
  • Commercials
  • Advertising
  • Social
  • Google
  • BritoCRM
Exhibit A
The hhalaw.com homepage on desktop, designed by Brito Marketing
The hhalaw.com homepage on a phone
people at the firm, from 2021 to today (approximately)
4 → 17

Figure from the firm's case study, published with permission.

§ IIIThe evidence

The work, firm by firm

One real firm per chapter: what they do, what we made, and the pieces exactly as they shipped.

De Castroverde Law Group

Law firm · Las Vegas and Henderson

From a local firm to a legal brand with a major presence in the Hispanic market.

20–25 → 80+employees at the firm: in 2013 and in 2018 (approximately, as Brito Marketing recalls).
What we did
Brand & design
Website
Advertising
Video & commercials
Photography
Social media
Google presence
See the De Castroverde Law Group project
Exhibit 4
+8 more videos in the project

VPP Law Firm

Law firm

A law firm runs on trust — we gave that trust a face and a voice.

What we did
Website
Video & commercials
Photography
See the VPP Law Firm project
Exhibit 5

Felicetti Law Firm

Personal injury · Miami

Spanish-language marketing for the firm that fights for Miami's injured.

What we did
Advertising
Video & commercials
See the Felicetti Law Firm project
Exhibit 6

§ IVThe facts

How do clients actually choose a lawyer?

Short answer

Law firm marketing in Miami that reaches people actively looking for a lawyer, in English and Spanish. Brito helps your firm get found first on Google and in AI search, earn trust, and get the call, so the person who needs help calls you before your competition.

Statement of facts

Miami has a lawyer on every corner, and clients don't pick the biggest firm. They pick the one who speaks plainly, in their language, and makes the fear go away. Someone facing an immigration case or fresh off a car accident isn't comparing fees first. They're looking for the lawyer who will understand them and pick up the phone that same day.

The trouble is that most firms come across as cold and generic, or they buy ads that attract curious clicks with no real case behind them. Meanwhile, the person who actually needs help calls the lawyer who shows up first on Google, gets recommended by ChatGPT, and has reviews they can trust. That's rarely the best litigator. It's the one who made themselves easiest to find.

§ VThe argument

How we fill your calendar

  1. Article 1

    Get found on Google and in AI

    We rank your firm for “immigration lawyer in Miami” and every practice area you handle, in English and Spanish, with pages and schema that also get ChatGPT and Perplexity to recommend you by name.

  2. Article 2

    Ads that screen for real cases

    Our AI-powered Google and Meta campaigns target by intent and language, so your budget reaches people searching for a lawyer today, not curious clicks that never sign a retainer.

  3. Article 3

    Content that earns trust

    On social and video, we explain in plain language what people are afraid to ask about: visas, accidents, family matters. That content, in English and Spanish, builds the authority that makes them choose you.

  4. Article 4

    Every inquiry, followed up

    BritoCRM captures every inquiry, replies instantly by text and WhatsApp in English or Spanish, books the consultation, and alerts your team. The person who reached out at midnight is still there when you open the office.

Legal advertising in Florida: Florida Bar rules, built in from the first draft

  1. Ads are filed with the Bar before they run (Rule 4-7.19(a)).

    TV, radio, print, internet ads and paid or boosted social posts are filed at least 20 days before first use. Your firm's own website is exempt (Rule 4-7.20(g)).

    How we comply: We plan the calendar around that window and hand you each piece, with its transcript and an English translation, ready for your firm to file.

  2. A name and a city in every ad (Rule 4-7.12(a)).

    Every ad names at least one lawyer or the firm, and the city or county of a real office.

    How we comply: We put it in every piece, including short social and search formats.

  3. If the ad is in Spanish, the required text is in Spanish too (Rule 4-7.12(c)).

    If an ad mixes languages, it goes in each one.

    How we comply: We write in both languages from the start, with the disclosures in every language the ad uses.

  4. Testimonials and results: real and verifiable only (Rules 4-7.13(b)(2) and 4-7.13(b)(9)).

    Nothing written by the firm, nothing given in exchange for something of value, and a disclaimer that another client may not get the same or similar results.

    How we comply: We use testimonials in the client's own words, with the disclaimer, and results only with the client's consent and a fact that can be checked.

  5. No "the best" or "expert" without proof (Rules 4-7.13(b)(3) and 4-7.14(a)(4)–(5)).

    "Board certified," "specialist" or "expert" need a certification or objective backing, and must name the area and who certified it.

    How we comply: We write with facts that can be checked, and use those titles only if your firm holds them, with the area and the certifying body.

  6. Actors, voices and dramatizations get their disclaimer (Rules 4-7.13(b)(5)–(7) and 4-7.15(b)).

    If an ad uses an actor, a voice from outside the firm, or a reenactment, it says so clearly. A judge or police officer never endorses the firm.

    How we comply: We keep the disclaimer on screen for the whole scene, and we don't film endorsements by authority figures.

This isn't legal advice; review your ads with your attorney or with The Florida Bar.

Sources: Rules Regulating The Florida Bar, ch. 4-7 · The Florida Bar: Advertising Filing Requirements · The Florida Bar: Handbook on Lawyer Advertising

§ VIFor the record

Frequently asked questions

Can you bring me cases for a specific practice area?

Yes. We build separate pages and campaigns for each practice area (immigration, personal injury, family, criminal) so the people who reach you have the cases you actually want. We target by search intent and language, so you're not paying for consultations outside your focus or for tire-kickers who never sign.

Is it ethical, and allowed, to advertise legal services this way?

Yes, within the Florida Bar's rules. Every ad and page we produce stays truthful, with no outcome guarantees or prohibited language, and we keep the records the Bar requires. Our marketing respects your license: making your firm look serious and professional is part of the job, not a risk.

My competitors have ranked for years. Can I catch up?

Yes, and it helps that most big firms run generic, single-language marketing. We go after the searches they neglect first, in English and Spanish, build your presence in AI search, and while that matures, paid campaigns put you in front of clients from the first week.

I get inquiries, but they slip away. Can you fix that?

Yes, and that's usually where firms lose the most. With BritoCRM, every call, form, and message lands in one place and gets an instant reply in English or Spanish, day or night, with the consultation booked and your team alerted. The lead who called at 9 p.m. doesn't move on to the next lawyer on the list before you wake up.

Does ChatGPT recommend law firms in Miami? How do I show up?

Yes, and more people ask AI before they call a lawyer. In our October 2026 study, ChatGPT and Perplexity recommended different businesses for each question and leaned on reviews, directories and the Google listing. For a firm, that means a complete Google profile, recent reviews, a presence in legal directories, and pages that clearly answer what each type of client asks.

Updated

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