Lo D'Alex
Restaurant with a live show · Calle 8, Miami
A restaurant that's pure showtime on Calle 8. We built its digital presence.
- What we did
- Website
- Advertising
- Video & commercials
- Photography
Restaurant marketing
Restaurant marketing in Miami
Your food already wins people over. We get the people who haven't tried it yet to see it, crave it, and walk through your door, in English and Spanish, the way Miami eats.
3 restaurants and venues · 12 real videos · 2 photos
Featured workCommercial: Crispy RiceRestaurantsLo D'Alex
AperitifThe table
Tables that trust us
A restaurant with a live show on Calle 8 and venues to celebrate in South Florida. Every piece on this page is work we made for them.
OME ChateauA house made for celebrations and photos
Also: Fica Farms
StarterHouse special
A Calle 8 show, on screen too
Case study · Lo D'Alex · Calle 8, Miami
Lo D'Alex is a restaurant that is pure show. We designed its website so diners meet the concept, the menu and the experience before they book; we produced the videos of the room, the dishes and the live show, and we run the campaigns that put it in front of Miami on a corridor as crowded as Calle 8.
- Website
- Meta
- Video
- website visits from Meta ads in one month of campaigning
- 30K+
Meta landing page views, March–April 2026, from its published case.
Main courseFrom the menu
The work, table by table
One real client per chapter: what they do, what we made, and the pieces exactly as they shipped.
OME Chateau
A house made for celebrations and photos
Built for the perfect still. We set it in motion.
- What we did
- Video & commercials
Dish 2
PairingWhat happens in the dining room
Why is filling tables in Miami so hard?
Short answer
Restaurant marketing in Miami is how a restaurant gets found, chosen, and revisited in a city with a restaurant on every corner. Brito gets the people who haven't tried your food yet to see it, crave it, and walk through your door, in English and Spanish, the way Miami eats, so you fill slow weeknights, not just weekends.
Today's menu: the problem
Miami has a restaurant on every corner, all competing for the same hungry person with a phone in hand. Your food might be the best in the neighborhood, but if the photos look flat, the reviews are stale, and nobody posts on a slow Thursday, that diner heads next door to the place that actually looks appetizing on Instagram.
Then there's the revenue rollercoaster: packed weekends, dead weeknights. Delivery apps eat your margin and keep the customer relationship for themselves. The real challenge isn't cooking well. You've already mastered that. It's getting the right people to find you, choose you, and come back.
- House
- Your restaurant
- Kitchen
- Restaurant marketing
- Service
- Brito Marketing
DessertThe recipe
How we fill your calendar
Course 1
Video that makes people hungry
We shoot your dishes on cinema cameras (the slice through the steak, the cheese pull, the steam) for reels and ads that stop the scroll. People eat with their eyes first, and that's where the reservation starts.
Course 2
Social that feels alive
We run your Instagram and TikTok in English and Spanish with a steady stream of content: today's special, a look inside the kitchen, happy regulars. An active page tells diners you're worth the trip tonight.
Course 3
Ads that fill the slow nights
AI-optimized campaigns on Meta and Google reach hungry people near you by neighborhood, time of day, and language. We shift budget toward your slow days so every night counts.
Course 4
A site that books and sells direct
A fast site with a clear menu, mouthwatering photos, and direct reservations and ordering, so you rely less on delivery apps and keep both your customer and your margin.
Restaurant advertising in Florida: what the law requires and how we comply
Nothing deceptive (§501.204(1), F.S.).
Florida's law against deceptive practices covers every business and is read in light of FTC guidance.
How we comply: We photograph your real dishes and publish the prices and promotions your restaurant confirms.
Real reviews, never bought (16 CFR 465.2 and 465.4).
Writing or buying fake reviews is illegal, and so is paying or giving incentives for positive reviews. If a manager or officer writes a review, they must disclose their relationship to the business (16 CFR 465.5(a)).
How we comply: We ask real customers for reviews without making anything depend on a good one, and we never write reviews for the restaurant.
No advertising paid for by alcohol brands (61A-1.010(1), F.A.C.; §561.42(14)(e), F.S.).
Manufacturers, distributors and brand owners can't pay for or take part in a licensed restaurant's advertising, and the restaurant can't accept it.
How we comply: Your restaurant pays for its own campaigns; we don't build ads co-funded by a beer, wine or liquor brand.
Alcohol brand signs: inside yes, outside no (§561.42(10)–(11), F.S.).
A sign for an alcohol brand can't go on the outside of the premises or on its building. Inside and in the windows it can, with no more than one neon or electric sign per manufacturer in the windows.
How we comply: If we design your signage, alcohol brands go only inside or in the windows, within that limit.
Chains with 20 or more locations: calories on the online menu too (21 CFR 101.11).
These restaurants list calories for each standard menu item on every menu, including online menus, with the statements "2,000 calories a day is used for general nutrition advice, but calorie needs vary." and "Additional nutrition information available upon request."
How we comply: If your restaurant is part of such a chain, the website menu shows the calories and both statements, using the figures your restaurant provides.
This isn't legal advice; review your ads with your attorney or with the Florida Division of Alcoholic Beverages and Tobacco.
Sources: Florida Statutes §501.204 (FDUTPA) · 16 CFR 465 (FTC, reseñas / reviews) · F.A.C. 61A-1.010 · Florida Statutes §561.42 · 21 CFR 101.11 (FDA)
CoffeeQuestions over coffee
Frequently asked questions
How soon will I see more people in the restaurant?
Ads can bring in diners within the first few weeks, especially to fill slow nights or promote a special. Organic growth from social and reviews takes a little longer, but that's what builds guests who come back on their own. We run both: quick wins now, while we build a base that lasts.
Do you come film the food, or do I send you photos?
We come to your kitchen and shoot on cinema cameras: the dishes, the room, your team, your guests. A single session gives us weeks of reels, ads, and posts. Original, well-shot footage makes all the difference compared with phone photos or stock images.
My regulars have been coming for years, and they speak Spanish. Why market in English too?
Your longtime regulars are your foundation, and we take care of them. But Miami keeps changing: new neighbors, tourists, younger diners who search in English. Marketing in both languages doesn't take anything away. It adds tables. We write each language natively, never translated, so neither one sounds forced.
Delivery apps charge me a fortune. Can you help me rely on them less?
Yes. A direct ordering and reservations page on your own site, plus social and ads that send people straight to you, means more orders where you keep the margin and the customer relationship. The apps become one channel, not your landlord.
Do people pick restaurants by asking ChatGPT?
Yes, especially to find somewhere to eat nearby or a place recommended for an occasion. In our October 2026 study, ChatGPT often relied on Google Maps listings: name, rating and number of reviews. For your restaurant, what matters most is a well-kept Google listing with your menu, real photos, hours and recent reviews that you've answered.
DigestifAfter-dinner reading
To goWhere we serve
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4.9 86 reviews on Google — See our reviews on Google20+ years · New York – Las Vegas – MiamiNo commitment