D&J The Pool Resurfacers
They bring Florida's pools back to life. We make sure people find them.
The case
D&J The Pool Resurfacers makes its living from a trade that's as physical as it is visible: bringing pools back to life. They restore and resurface worn pool surfaces until they look new again, from Orlando and the surrounding area. In Florida, where the pool is part of the house, that trade competes in a local, demanding market where trust and the visible result are what win the job.
Brito handles their marketing: the campaigns on Meta, Google, TikTok, Nextdoor and ChatGPT, the landing pages behind each campaign, the blog, social media and their Google Business Profile. Real craft, backed by a team that treats it as its own.
Inside the case
The challenge
A worn pool doesn't fix itself, and owners usually go looking for a contractor the moment they can't stand it anymore. D&J did excellent hands-on work; the challenge was showing up at exactly that moment, on whatever channel each homeowner was looking at, and turning that attention into a request.
The idea
Be at every door: Meta ads with forms and WhatsApp, plus a presence on Google, TikTok, Nextdoor and ChatGPT, each campaign with its own landing page. And behind it, a steady blog answering pool owners' questions, so D&J also shows up when someone searches without clicking an ad.
The production
We built their website and set up each channel's campaigns with landing pages inside it, like the Nextdoor and chat pages. Since September 2025 we've published 70 articles on their blog, we run their social media and Google Business Profile, and in October 2026 we added Brito Pool Builder, the 3D pool designer on their site.
The campaign
The campaigns we measured have run on Meta since March 2025 and are still live. Through October 8, 2026, their forms received 1,879 requests, plus 182 WhatsApp conversations, and 2026 so far has already topped all of 2025. The Google, TikTok, Nextdoor and ChatGPT campaigns run alongside them.
completed forms from their Meta ads, March 2025 to October 8, 2026. Plus 182 WhatsApp conversations.
What we did
Our work for D&J The Pool Resurfacers
We built their website and, inside it, a landing page for each campaign, like the Nextdoor and chat pages, so people arriving from an ad find exactly what they saw and can reach out right away. And in October 2026 we launched Brito Pool Builder, where customers design their pool in 3D before asking for a quote.
We run their ads on Meta, Google, TikTok, Nextdoor and ChatGPT, to be wherever a homeowner looks once their pool needs work. On Meta, with forms inside the ad and WhatsApp so people can take the first step without leaving the app.
We manage their social media and Google Business Profile, so the finished work gets seen and the brand stays active all year.
We write their blog: 70 articles since September 2025 on what pool owners actually ask, so Google and AI assistants have answers from D&J to show.