LIT ON THE GO Med Spa
A med spa that comes to your door. Its marketing, built from scratch.
The case
LIT ON THE GO is a mobile med spa — it brings its aesthetic and wellness treatments straight to the client's door, so no one has to leave home. It flips the traditional med spa on its head: instead of the client coming to the spa, the spa comes to her. But Miami is a fiercely competitive aesthetics market, and a brand-new concept — no name recognition, no presence, no community — needed far more than good service to get noticed. It needed an identity that signaled trust, professionalism, and the ease of being pampered at home.
Brito Marketing built the entire marketing operation from scratch. We gave LIT ON THE GO a cohesive brand identity, a web presence, active social channels, paid advertising, and visual content made for Miami's Hispanic audience — all of it working together to meet clients where they already are: on their phones. We started from a blank page and built a brand with a face, a voice, and a character of its own. In our founder's words, it was a success.
What we did
Our work for LIT ON THE GO Med Spa
Brand & design
We built their brand identity from a blank page — a face, a voice, and a character of its own — for a concept nobody knew yet, made to convey trust, professionalism, and the comfort of being pampered at home.
We built their web presence from scratch — the foundation the whole digital operation rests on and the first place the brand shows up as serious and trustworthy.
We launched their digital advertising to put a brand-new name in front of its audience in a fiercely competitive aesthetics market.
Photography
We created the visual content that gave the brand a face — pieces made for Miami's Hispanic audience that show the concept and carry its presence across social and web.
We ran their social media and content to give the brand an active presence and a steady voice with Miami's Hispanic audience, carrying the at-home med spa to where clients already are: their phone.