A law firm people can find in Spanish, on Google and in AI.
An immigration firm that spoke only English got a bilingual foundation built for Google and for AI assistants.
The challenge
An immigration law firm served a community that searches for everything in Spanish, yet its site spoke English and didn't show up when people searched in Spanish. The people who needed it most typed their questions in their own language and found a competitor instead. The firm had the expertise. What it didn't have was a way for those people to find it in time.
What we did
- 01
We rebuilt the foundation in two languages
We built a genuinely bilingual SEO, AEO, and GEO strategy — not a translation, but native Spanish and English content shaped around how the Latino community actually searches. Every page was written so Google could understand it and AI engines could cite it.
- 02
We built a blog in clusters
We organized the blog into topic clusters that cover the real questions people ask about immigration, over and over. Each article reinforces the next, so the firm stops chasing one stray keyword and starts owning the whole subject.
- 03
We gave it structure machines can read
We rolled out solid schema across the site so search engines and AI models could read the firm clearly: who it is, what it solves, and why to trust it. That technical base is what an assistant like ChatGPT needs before it can name the firm.
The result
Today the firm has a native Spanish and English site, a blog that answers its community's real questions, and a structure Google and AI assistants can read. People who type their problem in Spanish now have a place to find it.