Autos Premiere Finance
In car financing, trust is everything — so we built their advertising around faces people recognize.
The case
In car financing, everything rides on trust. Putting money down and signing a contract is a big, personal decision, and when it's time to choose, people lean toward the names and faces they recognize. In a category where everyone promises the same thing, the challenge isn't just getting noticed — it's feeling close and familiar to the Hispanic audience Autos Premiere Finance speaks to.
Brito Marketing handled Autos Premiere Finance's advertising and produced its commercial videos. The creative bet was bringing artists Yori Gómez and Javier, of Punto y Coma, into the spots, so the message landed with a familiar face and a warm tone — in the audience's own language. Instead of one more cold, generic financing ad, the brand showed up with warmth and personality, speaking to its people eye to eye.
What we did
Our work for Autos Premiere Finance
We ran Autos Premiere Finance's ad campaigns to put the brand in front of the Hispanic audience it speaks to — because in car financing the challenge isn't just getting seen, it's being the name people recognize when it's time to sign.
We produced their commercial videos and brought in artists Yori Gómez and Javier, of Punto y Coma, so the message landed with a familiar face and a warm tone, in their audience's own language — not one more cold, generic financing ad.