Job-site video, drone shots, websites and campaigns for concrete, aluminum, restoration, fencing and custom-build companies. Everything you see here we made, for real clients.
6 construction companies · 26 real videos · 11 photos
Featured workWho We AreConstructionClassic Metals Suppliers
D&J resurfaces pools in and around Orlando. We run their whole marketing: the campaigns on every channel, a landing page for each campaign inside their site, the blog, social media and their Google profile. Whoever sees an ad lands exactly on what they saw and can reach out right away.
Meta
Google
TikTok
Nextdoor
ChatGPT
Featured job
dandjthepoolresurfacers.com
Meta ad forms completed, March 2025 to October 8, 2026
1,879Meta ad forms completed, March 2025 to October 8, 2026
WhatsApp conversations from those ads
182WhatsApp conversations from those ads
articles on their blog since September 2025
70articles on their blog since September 2025
Figures measured in their Meta account and on their website, without spend; published with their case study.
Marketing for construction companies in Miami: for the company that does solid work but lives on referrals and fields calls from people fishing for a price who never sign. Brito fills your calendar with real jobs through ads, a website, and follow-up in English and Spanish, so customers find you the moment the roof starts leaking.
Project narrative
01Miami has no shortage of work, and no shortage of contractors. The problem is rarely the craftsmanship. It's that your phone rings with people fishing for a price who never sign, while the good jobs go to whoever called back first. You live on referrals, and when word of mouth cools off, you've got nowhere to find new customers.
02There's another layer: plenty of homeowners search in Spanish, but the inspector, the property manager, and the insurance adjuster work in English. If your marketing only lives in one language, you're leaving half of Miami on the table. Showing up on Google when someone types "contractor near me" at 8 p.m. is what separates a booked week from a dead one.
Project
Construction · Brito Marketing
Sheet
A-04
Scale
Miami · Florida
A-05The blueprints
How we fill your calendar
Phase 1
They find you the moment the problem hits
We optimize your presence for Google and AI search engines, in English and Spanish, so you show up when someone searches for your trade in their area, right when the roof starts leaking or the A/C quits.
Phase 2
Ads that bring jobs, not browsers
Our AI-driven ads filter by ZIP code, job type, and budget, so you pay for homeowners ready to hire, not people comparing prices for sport.
Phase 3
A site that builds trust and loads fast
We design and build a bilingual site with photos of real jobs, your license and insurance front and center, and tap-to-call and WhatsApp buttons. People decide on their phone, standing on the curb, in about thirty seconds.
Phase 4
First to respond wins the job
With BritoCRM, every lead lands in one place and gets a text or call instantly. Automated reminders follow up on pending quotes, so no job slips away because you were up on a ladder.
Construction advertising in Florida: what the law requires and how we comply
The license number on every ad (§489.119(5)(b), F.S.; 61G4-12.011(3), F.A.C.).
The contractor's registration or certification number goes on every offer, proposal, contract and ad, in any medium: websites, social, billboards, flyers, job-site signs and directories.
How we comply: We put it on every piece, including short social and search formats.
On lettered vehicles too (§489.119(5)(c), F.S.).
If a vehicle shows the company name or artwork that identifies it as a contractor's, the number is displayed conspicuously and legibly with the name.
How we comply: When we design your vehicle graphics, the number goes next to the logo.
No license, no advertising (§489.127(1)(f), F.S.).
No one may advertise as available to work as a contractor without being registered or certified.
How we comply: Before we launch a campaign, we check that the license number you give us is active.
Never say "licensed" or "insured" unless it's true (§489.119(5)(f), F.S.).
Claiming in an ad to be licensed or insured without being so can be fined.
How we comply: We write "licensed and insured" only with the current license and policy your company shows us.
Roofs and insurance claims: the 12-point notice, and no gifts (§489.147(1)(a) and (2)(b), F.S.).
An ad that invites homeowners to file a roof damage claim carries three legal notices in at least 12-point type (the homeowner pays the deductible; waiving it with intent to defraud is fraud; a false claim is fraud). Gifts or deductible waivers can't be offered for an inspection or a claim.
How we comply: If a campaign mentions insurance claims, we add the three notices at the required size and offer no gifts in exchange.
This isn't legal advice; review your ads with your attorney or with the Construction Industry Licensing Board.
A.Ads can bring in calls the first week, because they reach people who have the problem today. Ranking on Google and in AI search takes longer, but it brings in customers without paying per click. The smart play is running both: ads for today, and rankings so the phone rings on its own a few months from now.
Q.I already live on referrals. Why do I need marketing?+
A.Referrals are gold, but you don't control them. They come when they come and dry up without warning. Marketing gives you a second source: when word of mouth slows down, leads keep coming in. And a good system actually gets your happy customers referring you more often, because you ask for the review at the right moment.
Q.My customers speak Spanish. Why market in English too?+
A.Because the bigger jobs almost always run through English at some point: the property manager, the inspector, the insurance company, or a homeowner in another part of Miami. If you only show up in Spanish, you shut yourself out of entire contracts. We write both versions natively, never translated, so you sound professional in each.
Q.I don't have time to chase forms and messages. Won't this make it worse?+
A.The opposite: it simplifies things. Every lead from Google, your ads, and your website lands in one place with BritoCRM, and the first touch goes out automatically by text or call. You step in only when someone genuinely wants the job. Less time on your phone, fewer lost notes, and follow-up that keeps running even when you're busy.
Q.Does AI recommend contractors in my area?+
A.Yes, and it does so very locally. In our October 2026 study, for searches that included a city, ChatGPT and Perplexity almost always picked companies from that same city. For a contractor, that means making the areas you serve clear on Google, showing photos of real jobs from those areas, and having recent reviews from customers there.
SuperiorMixReady-mix concrete and pumpingJD RestorationWater, fire, mold and storm restoration
Camerotta FenceResidential and commercial fencing · Miami
SKY Food TrucksCustom-built food trucks · Hialeah
D&J The Pool ResurfacersPool resurfacing · Orlando
