Felicetti Law Firm
Spanish-language marketing for the firm that fights for Miami's injured.
The case
When an accident upends a life in Miami — a car crash, a fall, an injury on the job — the medical bills, the insurance calls, and a legal process no one explained all land at once. Felicetti Law Firm stands with those injured clients. It's a crowded field: personal-injury firms compete hard in a city built on traffic, and many of the families who most need a lawyer make that choice in Spanish, at one of the worst moments of their lives.
Brito Marketing took on the firm's marketing to reach that community in the language it actually speaks. We gave it a warm, Spanish-first voice, tuned for the moment someone has just been hurt and is looking for help. The goal wasn't only to be seen — it was to earn trust: to make a Hispanic family feel that this is a firm that understands them, talks like them, and is ready to fight for what they're owed.
We also produced a Spanish-language musical commercial for them — a piece that leads with feeling rather than a list of services.
What we did
Our work for Felicetti Law Firm
Spanish-language advertising for Felicetti Law Firm, built to reach Miami's Hispanic community at the moment someone has just been hurt in a car crash, a fall, or an injury on the job and is looking for a lawyer. We gave the firm a warm, Spanish-first voice so an injured family feels this is a practice that understands them and is ready to fight for them.
We produced the 2 video pieces for Felicetti Law Firm.
- Torres Immigration MultiservicesFrom Kentucky to Miami: an immigration firm that grew until it opened its own law firm.
- US Legal SolutionsA proven success spun off a new Miami firm — we gave it a brand of its own.
- Del Pino LawVideo and portraits that put a human, trustworthy face on a bankruptcy firm.
