Felicetti Law Firm
Spanish-language marketing for the firm that fights for Miami's injured.
The case
When an accident upends a life in Miami (a car crash, a fall, an injury on the job), the medical bills, the insurance calls, and a legal process nobody explained all land at once. Felicetti Law Firm stands with those injured clients. It's a crowded field: personal-injury firms compete hard in a city where traffic is a fact of life, and many of the families who most need a lawyer make that choice in Spanish, at one of the worst moments of their lives.
Brito Marketing took on the firm's marketing to reach that community in the language it actually speaks. We gave the firm a warm, Spanish-first voice, tuned to the moment someone has just been hurt and is looking for help. The goal wasn't just visibility; it was trust. We wanted a Hispanic family to feel that this firm understands them, speaks their language, and is ready to fight for what they're owed.
We also produced a Spanish-language musical commercial for the firm, a piece that leads with emotion instead of a list of services.
What we did
Our work for Felicetti Law Firm
Spanish-language advertising for Felicetti Law Firm, built to reach Miami's Hispanic community right after someone has been hurt in a car crash, a fall, or a workplace accident and is looking for a lawyer. We gave the firm a warm, Spanish-first voice so an injured family feels this is a practice that understands them and is ready to fight for them.
We produced the 2 video pieces for Felicetti Law Firm.
- Hector Hernandez & AssociatesFrom four people and almost no digital presence to a structured, recognized and growing firm.
- De Castroverde Law GroupFrom a local firm to a legal brand with a major presence in the Hispanic market.
- Torres Immigration MultiservicesFrom Kentucky to Miami: an immigration services firm that grew all the way to launching its own law firm.
