Lo D'Alex
A restaurant that's pure showtime on Calle 8. We built its digital presence.
The case
Lo D'Alex is a Latin fine-dining restaurant on Calle 8, in the heart of Hispanic Miami. It was never meant to be just another table on the strip: live music and entertainment, signature cocktails, and a Latin kitchen that crosses borders within a single menu. Calle 8 is a competitive, buzzing dining corridor, and a concept with this much energy called for a digital presence worthy of what happens once you're inside.
Brito built that presence from the ground up. We designed and developed the restaurant's website — the digital home where guests discover the concept, the menu and the experience before they book. We produced the video content that brings the room to the screen: the atmosphere, the plates, the party. And we ran the ad campaigns that put Lo D'Alex in front of the right audience across Miami. The brief was simple and honest — make the brand online feel as alive, as polished and as unmistakably Latin as the night waiting on the other side of the door.
Inside the case
The challenge
Calle 8 is one of Miami's most competitive dining corridors, and Lo D'Alex is no ordinary restaurant: it was founded by Alexander Delgado of Gente de Zona and brings together Latin fine dining, signature cocktails, live music and entertainment. The challenge was making people feel the experience before they arrived.
The idea
Make the website the main stage: a place where guests discover the concept, the menu and the show, and book right there. The ads weren't chasing likes. They were built to send people to the website and to a reservation.
The production
We designed and built their website from scratch —in Brito's view, the best restaurant website we've made—, photographed their dishes and produced their videos: commercials that bring the atmosphere, the plates and the party to the screen, and explainer videos that tell the story of the concept and the experience.
The campaign
The campaign ran for one month, between March and April 2026: on Meta, with website traffic, OpenTable reservations, events and retargeting, plus restaurant campaigns on Google. That month it drove about 30,700 visits to the website from the ads (landing page views), and the ads were shown more than 850,000 times. Reservations happen on OpenTable, so they don't show up in Meta.
visits to the website from Meta ads (landing page views) in one month of campaigning, March–April 2026.
What we did
Our work for Lo D'Alex
We designed and developed the restaurant's website — the digital home where guests discover the concept, the menu and the experience before they book.
For one month we built and ran their Meta and Google campaigns to send people to the website and to a reservation — on a dining corridor as competitive as Calle 8.
We produced their commercials and explainer videos, which bring what makes Lo D'Alex unique to the screen — the atmosphere, the plates and the energy of its live music and entertainment.
Photography
We photographed their dishes for the website and the campaigns.
