3 Content Marketing Strategies That Pull Website Traffic From Month One

Here's the simple marketing play that pulled in more than 100,000 unique visitors from organic search in just six months.

You launched a brand-new site, pushed out a pile of content, and poured in real time and money. Two days later: no traffic. Thirty days in: still nothing. Brutal, right?

What if there's a better way? It's time to run a proven, reliable strategy that ranks in the SERPs and brings traffic from month one. Is it a quick hack? No. Is it free to do? Sadly, no. Does it work? Every time. In six months, this approach produced over 100,000 unique visitors from organic search.

Before we get into a strategy you can test, let's talk about why everyone says a new site takes forever to rank on Google.

Why is it so hard to rank a brand-new website?

To get anything out of this post, you need to understand why the problem exists in the first place. The shortest, most honest answer: you need content to rank. Buying links, guest posting, outreach, and hiring SEO "experts" are the least of your worries. What you actually need to focus on:

• What your readers really need.
• The experience only you have.
• Adding fresh ideas to the web.

Miss those three and your link building and outreach won't matter. The faster you get genuinely good content on your site, the faster you'll start climbing the SERPs.

3 keys to winning at content marketing

Great content comes down to three things, no matter your niche or industry. If your content falls short on any one of them, you've just found your first problem.

Key 1: Give readers what they want

Focus on the reader and the search engines will focus on you. You've heard it a hundred times by now: "Match search intent." The good news is there's nothing complicated about it. Just give the reader what they want and need:

• If your prospects want a product review, hand them a detailed one.
• If they want an answer to a question, answer it as fast as you can.

Key 2: Put EAT to work

EAT stands for "Expertise, Authority, and Trust." It's the cheat sheet for the perfect article. You build that experience for your readers by publishing well-researched content backed by data, with original takes and information people can't find easily anywhere else.

And Google loves this idea, which makes sense. Put yourself in the reader's shoes. When you need help with something:

• Wouldn't you rather read content from someone who actually knows their stuff?
• Wouldn't you want information from someone with real authority and credibility?
• Wouldn't you click away from someone just regurgitating what's already online?

That's what Google wants from your new site, and that's the whole point of EAT.

Key 3: Build something new

What makes your content different from everything else online? To land on page 1 of Google, all you have to do is publish something better than the top 10 results on Google. There's one way to pull that off: nail keys one and two. To push your content even further, here are a few things you can add to make your site more valuable:

• Companion videos.
• Original charts and infographics.
• Podcast segments.
• Interviews.
• Case studies.
• Audio.

Once these three keys click, the rest falls into place. Now let us show you how Carl Broadbent drove more than 100,000 unique visitors in six months with a brand-new site: GardeniaOrganic.com.

Try this: the "100,000 visitors in six months" content strategy

Like the three keys, this strategy is all about keeping things simple. It's the exact same process our agency uses for every client we serve. It's also how we've helped so many clients pull in more monthly views on their pages.

Step 1: Do your topic research

It all starts here. All you need to find are low-competition, high-opportunity keywords. Don't overcomplicate this with formulas or a stack of fancy tools. The process is simple.

How to run topic research

1. Study content that's already winning in your niche.
2. Go deep on every related query.
3. Spot keywords with weak content sitting in the SERPs.
4. Build better content than whatever's ranking there now.

Proof it works

Take the example from earlier, where this process ran in the DIY niche. They published 47 posts and started pulling 40 to 50 visitors a day in under two months.

It sounds simple because it is. Good marketing beats everything, and good content is no different. As long as there's even a little demand for what you're publishing, all you have to do is create better content than anyone else, and you'll see results. Do this across hundreds of keywords like we mentioned above, and you'll grow like never before.

Step 2: Create a ton of content

We know this might be the last thing you want to hear, but it's the one thing that can speed up your organic growth and your results. Don't let it scare you off. Look at these numbers instead:

• Month 1: GardeniaOrganic.com published 428 posts that brought in 3,985 unique visitors and $3.54 in revenue.
• Month 6: The site was earning more than $1,000 a month with over 60,000 page views in a single month, holding a steady pace of around 50 new pieces of content per month.

That's more than 1,500% traffic growth in six months, and 32,918% revenue growth. To be clear, those figures come from an external case study (GardeniaOrganic.com), not a Brito or typical result: real numbers vary by industry, budget, and starting point.

Now, if you sold that website at a 35x multiple, you'd walk away with a net profit of $23,469.37, though that multiple depends on the buyer and the market and isn't guaranteed.

The big thing to get here: you can optimize your site so it looks gorgeous and slap on an amazing logo, but only content brings traffic and, more importantly, makes you money.

Your monthly content output plan

• Month 1: Create and publish 450 pieces of high-quality, well-researched EAT content.
• Month 2: Create and publish 80 new pieces of high-quality, well-researched EAT content.
• Month 3 and beyond: Create and publish 50 new pieces of high-quality, well-researched EAT content.

Step 3: Master one type of content

Instead of bouncing between different writing styles and formats, keep your content strategy simple and lock in on one kind of content. Every type of content has its pros and cons.

Pros and cons of how-to guides

Take how-to guides. They're great, but you'll need to add plenty of original images and videos alongside the written content to make them stand out.

Pros and cons of product review content

Product reviews drive a big share of Amazon's revenue. But real reviews take a lot more work than rewriting Amazon's reviews, pasting in images straight from the retailer, or throwing together a table of the "best" picks.

Pros and cons of informational content

For a lot of our clients, informational content is the winner. When your potential reader is searching for a problem or a question they have, you can hand them the answer right away. For this to work perfectly, you'll want to create something they can't find anywhere else online.

The fastest way to do that? Buy the product and actually review it. No more copying text and reviews from Amazon. You'll need some real-life experience using the product to write original content.

Step 4: Earn natural links

It's no myth that link building is one of the strongest ranking factors for Google. Most people blow it by chasing the fast-link route.

What are fast links?

Fast links do nothing for your website's success. You build them by spamming every site, email list, and friend you've got, hoping someone shares your content and drops you a link.

That was fine 15 years ago. Not anymore. One link earned naturally beats 100 spammy no-follow links from random places that have nothing to do with your content.

5 ways to earn a natural backlink:

1. Create wildly unique content nobody else has.
2. Add original images you took yourself.
3. Make charts and infographics people can download and share or add to their own website.
4. Add a quiz or a calculator. Take Gardenia, the site we keep coming back to: it has a fish-tank calculator on a pet website that figures out the water volume in an aquarium. Great way to earn shares and links.
5. Video content. Make your own videos people can embed on their website.

There are plenty more ways, but those five are all you need to make your link building work.

The strategy in a nutshell

The key to a good content creation strategy is simplicity.

1. Write a lot of valuable content.
2. Focus on one type of content (informational works best).
3. Stick to building natural links.
4. Let the results roll in.

Publishing 500 posts in your first month isn't required for this to work for you. What matters more is what goes inside those articles (see keys one through three) and staying consistent with publishing.

Want to run this strategy in your business?

Want an easier way to create a ton of great content and crush your first-month goals? Outsource and automate your topic ideation and content creation.

At BritoMarketing, we can help you transform your content marketing results. If you'd like to talk with someone on the team, reach out.