Marketing
Strategy, advertising and growth for your business.
This is where we keep the decisions that matter most in a business's marketing: how much to invest, in which channel, how long it takes to work and what to fix before you advertise.
They're written for owners who want to decide with clear information, in English and Spanish. New here? Start with these:
Real Estate in 2027: What Agents and Brokerages Should Do to Grow
What a South Florida agent or brokerage should change in 2027: Google and AI search, listing video, reviews, fast replies by text, past clients, CRM, and fair housing done right.
Construction in 2027: What Companies Should Do to Grow
What a South Florida construction company should change in 2027: Google and AI search, jobsite video, reviews, estimate follow-up, operations, CRM, and a quarter-by-quarter plan.
Insurance Agencies in 2027: How to Grow in Florida
What a Florida insurance agency should work on for 2027: Google and AI search, video that explains coverage, reviews, fast quote follow-up, renewals, CRM and AI, with a quarter-by-quarter plan.
Restaurants in 2027: What to Do to Fill Tables and Grow Sales
What a South Florida restaurant should work on for 2027: Google and AI search, short video, fresh reviews, catering, operations, CRM and AI, with a quarter-by-quarter plan you can actually follow.
Medical Clinics in 2027: What to Work On to Grow Your Practice
Google and AI search, video, reviews, booking, no-shows, your CRM, and HIPAA-safe AI: what a South Florida medical clinic should be working on in 2027.
Law Firms in 2027: What to Work On Now to Keep Growing
Google, AI search, video, reviews, lead follow-up, your CRM, and AI in the office: what a South Florida law firm should be working on in 2027, all within The Florida Bar's advertising rules.
What Dentists Should Do in 2027 to Grow Their Practice
Google and AI search, video, fresh reviews, follow-up on every new patient, a full schedule, a HIPAA-compliant CRM and AI used the right way: what a dental practice should work on in 2027.
2,745 Dental Practices Compete in Miami-Dade and Broward: Why Would a Patient Choose Yours?
We measured the dental market in Miami-Dade and Broward with federal and state data: how many practices compete, which ZIP codes they cluster in and how patients choose today. There's no shortage of options, only of clear reasons to pick one.
Florida Restaurant Advertising Rules: What the Law Requires and How to Comply
Which rules apply to a Florida restaurant's advertising: nothing deceptive, real reviews that are never bought, no advertising paid for by alcohol brands, where their signs can go, and calories on chain menus. Every rule with its citation and source.
Florida Construction Advertising Rules: What the Law Requires and How to Comply
What Florida law requires in a construction company's ads: the license number on every ad and on lettered vehicles, no "licensed and insured" unless it's true, and the 12-point notice on roof and insurance claim campaigns. Every rule, with its citation and source.
Florida Real Estate Advertising Rules: What the Law Requires and How to Comply
What Florida law requires in agent and brokerage ads: the brokerage name on every ad, where it goes online, team names, nothing misleading, and fair housing in ad targeting too. Every rule, with its citation and source.
Florida Medical Advertising Rules: What the Law Requires and How to Comply
What Florida law requires in a medical clinic's ads: no unjustified expectations, the physician's name and license, "board certified" with the board's name, the 72-hour notice, and testimonials under HIPAA. Every rule, with its citation and source.