Marketing
Strategy, advertising and growth for your business.
This is where we keep the decisions that matter most in a business's marketing: how much to invest, in which channel, how long it takes to work and what to fix before you advertise.
They're written for owners who want to decide with clear information, in English and Spanish. New here? Start with these:
Florida Restaurant Advertising Rules: What the Law Requires and How to Comply
Which rules apply to a Florida restaurant's advertising: nothing deceptive, real reviews that are never bought, no advertising paid for by alcohol brands, where their signs can go, and calories on chain menus. Every rule with its citation and source.
Florida Construction Advertising Rules: What the Law Requires and How to Comply
What Florida law requires in a construction company's ads: the license number on every ad and on lettered vehicles, no "licensed and insured" unless it's true, and the 12-point notice on roof and insurance claim campaigns. Every rule, with its citation and source.
Florida Real Estate Advertising Rules: What the Law Requires and How to Comply
What Florida law requires in agent and brokerage ads: the brokerage name on every ad, where it goes online, team names, nothing misleading, and fair housing in ad targeting too. Every rule, with its citation and source.
Florida Medical Advertising Rules: What the Law Requires and How to Comply
What Florida law requires in a medical clinic's ads: no unjustified expectations, the physician's name and license, "board certified" with the board's name, the 72-hour notice, and testimonials under HIPAA. Every rule, with its citation and source.
Florida Insurance Advertising Rules: What the Law Requires and How to Comply
What Florida law requires in an insurance agency's ads: nothing misleading about the policy, nothing that looks like the government, the insurer's name on health ads, real testimonials and the Medicare notice. Every rule, with its citation and source.
Florida Dental Advertising Rules: What the Law Requires and How to Comply
What Florida law requires in a dental practice's ads: identifying the dentist, no praise or comparisons, "specialist" only with the credential, the 72-hour notice on offers, and how to advertise prices. Every rule, with its citation and source.
Florida Lawyer Advertising Rules: What The Florida Bar Requires and How to Comply
What The Florida Bar's Rule 4-7 requires in a law firm's ads: name and city, language, testimonials, "expert" claims, actors, and filing with the Bar 20 days ahead. Every rule, with its number and source.
CRM for Hispanic Businesses in Miami: What It Needs and How to Choose One
A CRM is useless if your customers message you on WhatsApp in Spanish and the system only understands English emails. What a CRM needs for a bilingual Miami business, what to ask before choosing one, and the mistakes that cost the most customers.
Marketing Doesn't Fix Your Business: It Multiplies What It Already Is (Fix Operations First)
After more than 20 years in advertising, we'll say it plainly: marketing doesn't save a disorganized business, it amplifies it. If your operations, plan and processes are solid, advertising multiplies what's good. If not, it multiplies the problems.
What Digital Marketing Costs in Miami (An Honest Guide, No Made-Up Numbers)
There's no fixed price, and anyone who quotes one sight unseen is selling you snake oil. Here's what really moves the cost — and how to not get ripped off.
Do Your Own Marketing or Hire an Agency? The Honest Answer
When doing it yourself genuinely makes sense, when an agency pays for itself and the hidden cost of “I've got this”. No sales pitch.
Google Ads vs Meta Ads: Which One Fits Your Miami Business
It's not which one is better, it's which one fits what you need today. An honest guide to choosing between Google and Meta by goal and budget.