Auto Premiere Financial
Auto financing for the customer who walks in looking for a yes.
The case
In car financing, everything rides on trust. Putting money down and signing a contract is a big, personal decision, and when it's time to choose, people lean toward the names and faces they recognize. In a category where everyone promises the same thing, the challenge isn't just getting noticed — it's feeling close and familiar to the Hispanic audience Autos Premiere Finance speaks to.
Brito Marketing handled Autos Premiere Finance's advertising and produced its commercial videos. The creative bet was bringing artists Yori Gómez and Javier, of Punto y Coma, into the spots, so the message landed with a familiar face and a warm tone — in the audience's own language. Instead of one more cold, generic financing ad, the brand showed up with warmth and personality, speaking to its customers as equals.
The portfolio shows exactly that: the production work, with no performance figures that haven't been verified.
What we did
Our work for Auto Premiere Financial
We produced the 3 video pieces for Auto Premiere Financial.
- Art Dental StudioFrom a well-known Miami brand to a system that wins patients across several states.
- Hector Hernandez & AssociatesFrom four people and almost no digital presence to a structured, recognized and growing firm.
- De Castroverde Law GroupFrom a local firm to a legal brand with a major presence in the Hispanic market.