Globe Life Insurance
Three commercials that explain the coverage almost nobody reads.
The case
Brito Marketing produced three Spanish-language commercials for Globe Life Insurance. Each one takes a single type of coverage and explains it in full: support for the family through a critical illness, coverage for surgery and chemotherapy, and savings on medical expenses.
Each runs about two minutes, and that length is the key creative decision. Supplemental health coverage doesn't sell on a thirty-second slogan; you have to explain what it covers and when it kicks in. All three pieces are built to do exactly that, in their own language, for Hispanic families deciding whether they need it.
What we did
Our work for Globe Life Insurance
We produced their Spanish-language commercials: three long-form pieces, one per coverage, built to explain rather than just advertise.