Globe Life Insurance
Three commercials explaining the coverage almost nobody reads.
The case
Brito Marketing produced three Spanish-language commercials for Globe Life Insurance. Each one takes a single coverage and explains it in full: family support in the face of a critical illness, coverage for surgery and chemotherapy, and savings on medical expenses.
They run about two minutes each, and that length is the real decision. Supplemental health coverage doesn't sell on a thirty-second slogan — you have to say what it covers and when it kicks in. The three pieces are built for exactly that: explaining it, in their own language, to a Hispanic family deciding whether they need it.
What we did
Our work for Globe Life Insurance
We produced their Spanish-language commercials: three long-form pieces, one per coverage, built to explain rather than just advertise.