SunPlex Insurance
A brand built to shine.
The case
We redesigned their identity from head to toe and set it in motion with video.
Today SunPlex has a recognizable brand, consistent at every touchpoint and ready to grow. It stopped looking like every other insurance agency and started looking like itself.
Inside the case
The challenge
In insurance, clients can't touch the product. What they see is the brand. SunPlex already worked with seriousness and warmth, but its image didn't show it. It needed an identity that said so at first glance.
What we did
Our work for SunPlex Insurance
Brand & design
The flagship project. We built the complete identity: logo, palette, typography, voice and message. Everything was documented in a brand manual so SunPlex looks just as polished on a reel, a billboard or a business card. It's one of the branding projects we're proudest of.
We adjusted their site's design so it breathed the new identity and the experience lived up to the brand.
We brought the new brand to the screen with pieces that explain and move people: videos that tell who SunPlex is and why it's worth choosing. Cinema-grade production from start to finish.