GoldenTrust Insurance
When video sells trust.
The case
We produced the centerpiece of their marketing —videos made for paid media— and built everything around it to turn that attention into clients.
An insurance agency with an image that matches its service, and campaigns focused on bringing in clients. We closed the project on the best of terms, and GoldenTrust remains one of the accounts we're proudest of.
Inside the case
The challenge
Selling insurance means selling peace of mind before someone needs it. GoldenTrust had the product and the reputation. What it lacked was a way to tell it that would stop the scroll. That's where we came in.
The idea
Let video do the work of selling trust. One campaign for people shopping for insurance before they know which kind, others for auto and health coverage, and forms inside Meta so people could ask for a quote without leaving the ad. Most of it in Spanish: the language its customers make decisions in.
The production
We produced the commercials to a cinema standard, the heart of the account, and built the ad pieces from them: versions for auto and health insurance, plus retargeting cuts to reach people again after they'd seen the video. On social, original design and copy so the brand looks as solid as what it promises.
The campaign
The campaigns we measured ran on Meta from February to September 2024. In those eight months, their forms received 2,343 insurance requests: 1,593 from the general campaigns, most of them in Spanish; 601 for auto insurance, from the videos and their retargeting; and 149 for health insurance.
insurance requests from Meta lead forms (general, auto and health) in eight months, February to September 2024.
What we did
Our work for GoldenTrust Insurance
We fine-tuned their site so Google could find it more easily and so no one arriving from an ad would leave without reaching out.
With those videos as ammunition, we launched campaigns on Google, Meta and LinkedIn with a single goal: bringing in clients.
The star service and the heart of the account. From idea to final cut, we produced cinema-grade videos built to run as ads and win attention from the first second. They're among the best work we've done for the insurance industry.
We gave GoldenTrust its own voice on social media: design, copy and consistency so the brand looks as solid as what it promises.