Hola Ota-Ola
Every afternoon, the digital gathering place for Miami's Cuban community — and Cubans the world over.
The case
Hola! Ota-Ola is the live afternoon show that gathers Miami's Cuban community and the Cubans who won't miss it from any corner of the world. It's a current-affairs and commentary space on Cuba and its diaspora, with a closeness that turned a screen into a town square: the place where the conversation picks up again, every single day. Sustaining that takes something rare — earning, afternoon after afternoon, the attention of a community that lives between the island it carries in its heart and the city it now calls home, and doing it digital-first, in a voice all its own.
At Brito Marketing, we're proud to stand beside a project that speaks to our people in their language and from within their culture. We know Miami's Cuban audience — its humor, its memory, its way of gathering — and we put that understanding to work for a brand that has already become part of so many families' daily lives. Caring for how it looks, how it sounds, and how it reaches its own is, for us, a privilege.
What we did
Our work for Hola Ota-Ola
Brand & design
We look after their brand and digital presence so that the warmth and unmistakable voice that gather the Cuban community each afternoon come through at every touchpoint.