Hola Ota-Ola
Every afternoon, the digital gathering place for Miami's Cuban community and Cubans the world over.
The case
Hola! Ota-Ola is the live afternoon show that brings together Miami's Cuban community and Cubans around the world who refuse to miss it. It's a news and commentary space on Cuba and its diaspora, with an intimacy that turned a screen into a town square: the place where the conversation picks back up every single day. Sustaining that takes something rare: earning, afternoon after afternoon, the attention of a community that lives between the island it carries in its heart and the city it now calls home, and doing it digital-first, in a voice all its own.
At Brito Marketing, we're proud to work with a show that speaks to its audience in their language and from within their culture. Understanding that audience (its humor, its memory, its way of coming together) is the foundation of the work we do for a brand that's already part of so many families' daily lives. Shaping how it looks, how it sounds, and how it reaches its viewers is, for us, a privilege.
What we did
Our work for Hola Ota-Ola
Brand & design
We look after the show's brand and digital presence so the warmth and unmistakable voice that bring the Cuban community together each afternoon come through at every touchpoint.
- Art Dental StudioFrom a well-known Miami brand to a system that wins patients across several states.
- Hector Hernandez & AssociatesFrom four people and almost no digital presence to a structured, recognized and growing firm.
- De Castroverde Law GroupFrom a local firm to a legal brand with a major presence in the Hispanic market.