LUXURY DESIGN
A print sells on how it looks. We put theirs on camera — and in front of the right people.
The case
LUXURY DESIGN is a printing business in Kentucky: they print pictures — pieces made to hang on a wall. It's a product people buy with their eyes; nobody orders artwork from a written description. That's what makes selling it at a distance hard: the color, the finish, and the true size all have to come across on a screen, before the piece is ever in the customer's hands.
That's where Brito came in. We produced their commercial videos, built so what they print looks on screen the way it looks on a wall, and ran their ad campaigns to carry those pieces to the right audience. The idea was simple: let the work speak for itself, and put it in front of the people already looking for it.
What we did
Our work for LUXURY DESIGN
We ran their ad campaigns to put their prints in front of the people looking for them in Kentucky.
We produced their commercial videos — the pieces that show the color, the finish, and the detail of what they print, the part a written description can never get across.