OceanTrust Insurance
In a category where everyone sounds alike, Brito gave OceanTrust a face, a voice, and video of its own.
The case
OceanTrust Insurance is an insurance agency, and insurance is one of those categories where almost everyone offers the same thing and sounds the same: the same coverage, the same promises, and very few brands that actually feel close to you. The challenge was never having more products to sell — it was having a presence of its own, human, clear, and easy to recognize, so it wouldn't be just one more name among many.
Brito Marketing came on as their full-service partner and handled everything: brand identity, website, photography, social media, and paid campaigns, all in one brand voice. The heart of the work was a set of great videos, made to give a face and a warmth to a category used to hiding behind the fine print, with one consistent identity across every touchpoint.
What we did
Our work for OceanTrust Insurance
Brand & design
We built their brand identity — the consistent look that makes them recognizable at every touchpoint and sets them apart in a category where almost everyone looks and sounds the same.
We designed their website as the agency's digital home — a clear, organized place that carries that same brand image to where their community goes looking for them.
We designed and ran their paid advertising campaigns, aimed at the families looking for insurance they can trust.
These were the heart of the project: we produced their videos to give a face and warmth to a category used to hiding behind the fine print.
Photography
We shot their professional photography — the real images that give the brand a face and hold up a consistent look alongside the rest of their presence.
We ran their social media and content in that one brand voice, keeping a steady, close presence with their community.