TAXBEE Las Vegas
La Paloma Services is now TAXBEE — a Las Vegas tax office, rebranded from the name up.
The case
TAXBEE is a tax and multiservices office in Las Vegas — the kind of place a family walks into with a folder full of paperwork and walks out with their taxes done and one less thing to worry about. Before the rebrand, it ran as La Paloma Services, in a market where every tax season brings a new preparer to every corner, and the name over the door is the first thing that decides whether someone walks in or keeps driving.
Brito handled the full rebrand: La Paloma Services became TAXBEE — new name, new logo, new visual identity, and all the graphic design behind it. We built the website, produced the commercials, and ran the ads. The value isn't any one clever trick — it's the coherence: one brand, clear and easy to remember, that reads as 'taxes' the second you see it and looks just as sharp on the sign, on the screen, and in the ad.
What we did
Our work for TAXBEE Las Vegas
Brand & design
We rebranded them from the ground up, from La Paloma Services to TAXBEE — a new name, a new visual identity, and all the graphic design — so a tax office isn't mistaken for the new preparer who pops up on every corner when the season arrives.
We built their website — the digital home where families find the office, its services, and how to get there before they show up with their envelope full of paperwork.
We ran their ad campaigns to reach Las Vegas's Hispanic families right when tax season comes around and they go looking for someone they can trust.
We produced their commercials — the video pieces that give the office a face and a voice and show it as close and trustworthy to the city's Hispanic community.