TOP Coverage Insurance
More clients, better told.
The case
Campaigns built to bring in clients, content that stood up for the brand, and videos shot with all of their team's energy.
A brand present on every channel that matters and a system built to bring in clients. TOP Coverage keeps growing with us.
Inside the case
The challenge
Insurance is full of options, and nearly everyone competes on price. TOP Coverage had something nobody can copy: the warm, Spanish-speaking service of its West Palm Beach office, which shows in its 4.9 stars and 293 Google reviews (October 2026). The challenge was getting that trust to bring in new clients online too, where people compare and get quotes in minutes.
The idea
One campaign per type of coverage —auto, commercial and health—, forms that ask only for what's needed to quote, and the team's faces in every ad. If people already trusted the in-person service, we had to show it before the first contact.
The production
We shot a Spanish-language commercial for West Palm Beach with the TOP Coverage team, plus pieces for ads and social —reels, stories and carousels— with original design and copy. We adjusted their website so it could live up to the traffic the campaigns were bringing in.
The campaign
The campaigns ran on Meta, Google and LinkedIn, with Meta as the main engine. Since September 2023, as far back as Meta lets us look, their forms have received 2,696 insurance requests: 1,153 for auto coverage in a single campaign, 477 for commercial insurance, and the rest from other insurance campaigns. On Google, since October 2023, their ads have been shown more than 790,000 times and drawn 4,384 clicks. TOP Coverage keeps growing with us.
insurance requests from Meta lead forms (auto, commercial, health and more), September 2023 to October 2026 (as far back as Meta reports). Excludes the hiring and event campaigns.
What we did
Our work for TOP Coverage Insurance
We adjusted the site's design so it could live up to the traffic the campaigns were bringing in.
The jewel of the account. We built a strategy on Google, Meta and LinkedIn focused on one thing: bringing in clients.
We filmed alongside the TOP Coverage team, and the chemistry shows in every piece. Cinema-grade production, ready for ads and social.
Reels, stories and carousels with original design and copy. We kept the brand present, approachable and easy to remember.