We gave an excellent kitchen the voice it already had at the table
A cinema-grade commercial, a genuinely Latin voice, and campaigns aimed only at people who could walk through the door that same night.
The challenge
An excellent kitchen, and a half-empty dining room on weekends. The food won over everyone who came in; the problem was that too few people discovered it in time. Its social feeds looked like every other spot in town, with none of the personality or flavor you felt at the table. Saturday night would roll around, and the reservations never filled the room.
What we did
- 01
A commercial shot on the FX3
We shot a commercial on the Sony FX3 with a true cinema look: steam rising off the plate, hands at work in the kitchen, the table set. Not a food ad, but a craving to be there. A piece that finally made the restaurant look as good as it tastes.
- 02
Social content with an authentic Latin voice
We built social content around the restaurant's own Latin voice, in its language and its tone. Nothing generic, nothing forced through a translation. The feed stopped reading like a menu and started sounding like an invitation from someone who knows the neighborhood.
- 03
Geo-targeted campaigns on Instagram and TikTok
We put the commercial and the content on Instagram and TikTok with geo-targeted campaigns, reaching only people nearby and looking for weekend plans. Not a dollar wasted on anyone who was never going to walk through the door.
The result
The restaurant now has a presence that lives up to its food: a commercial that makes you hungry, social content with a voice of its own, and campaigns that reach only people nearby and ready to go out. The same kitchen as always, now in front of the right people.