Horta's & Associates Group
Numbers don't earn trust on their own — so we gave Horta's a face, a brand, and a story worth telling.
The case
Horta's & Associates Group is one of those accounting and tax firms the Hispanic community trusts with the most private thing they've got: their numbers. It's work that rests entirely on trust — and that's exactly the challenge, because taxes are abstract by nature: forms, deadlines, spreadsheets, none of it with a face. In a market full of tax offices, the firm people can actually see and recognize is the one that earns the first 'yes.'
Brito came on as their full marketing team. We produced a corporate video that put the real people and the real office on camera, and a professional photo shoot that gave the brand one consistent, credible look across everything it publishes. On top of that we built the rest — brand and presence, website, ads, and social content, all in the language their clients actually speak. The trust Horta's earns face to face is now something you can see before you ever walk through the door.
Inside the case
The challenge
In tax and accounting, people trust a firm with the most private thing they have: their numbers. Horta's & Associates Group was already earning that trust face to face in Miami. The challenge was earning it online too during tax season, when everyone is looking for someone to trust with their taxes and every office is chasing the same client.
The idea
Put a face on a service that doesn't have one: the real team and the real office in every piece, in Spanish, and a tax-season campaign with two easy doors to take the first step: their web form and WhatsApp.
The production
We produced their 4K institutional video and a multi-camera corporate video, Spanish and English commercials —one of them a musical—, team testimonials and a services presentation, plus a photo shoot that gave the brand one consistent look. We built the brand and the website that received the campaigns' traffic, connected to their CRM.
The campaign
Since mid-2022 we ran their lead-generation campaigns on Meta (Meta no longer lets us look up that year's results, so we don't count them). For the 2023 tax season we built a Spanish-language Performance Max campaign on Google for Miami-Dade, Broward and Palm Beach, launched on January 15, 2023. That season, Google Ads recorded 333 completed forms on their website and 494 clicks on their WhatsApp button attributed to the campaign, with more than 13,000 clicks and about 259,000 impressions.
completed forms on their website from the Google Performance Max campaign, 2023 tax season (Google Ads). Plus 494 clicks on their WhatsApp button.
What we did
Our work for Horta's & Associates Group
Brand & design
We built their brand and presence — the visual identity that gives the firm a recognizable face, so the trust Horta's earns in person shows before anyone walks through the door.
We built their website, the foundation of their whole digital presence and, for many clients, the firm's first impression before the first call.
We ran their lead-generation campaigns on Meta and, for the 2023 tax season, a Spanish-language Performance Max campaign on Google that sent South Florida's Hispanic families to their web form and their WhatsApp.
We produced their corporate video with the real team and the real office on camera — putting a face and a voice on a service that, by nature, has neither: taxes.
Photography
We ran a professional photo shoot that gave the brand one consistent, credible look across everything it publishes — the same steady, approachable face in every shot.
We ran their social media and content to keep a close, consistent voice — a presence all year round, not just at tax season.
We set up their CRM: web forms went straight into the system, so every tax-season request got followed up and none slipped through.
- Art Dental StudioFrom a well-known Miami brand to a system that wins patients across several states.
- Hector Hernandez & AssociatesFrom four people and almost no digital presence to a structured, recognized and growing firm.
- De Castroverde Law GroupFrom a local firm to a legal brand with a major presence in the Hispanic market.