Horta's & Associates Group
Numbers don't earn trust on their own — so we gave Horta's a face, a brand, and a story worth telling.
The case
Horta's & Associates Group is one of those accounting and tax firms the Hispanic community trusts with the most private thing they've got: their numbers. It's work that rests entirely on trust — and that's exactly the challenge, because taxes are abstract by nature: forms, deadlines, spreadsheets, none of it with a face. In a market full of tax offices, the firm people can actually see and recognize is the one that earns the first 'yes.'
Brito came on as their full marketing team. We produced a corporate video that put the real people and the real office on camera, and a professional photo shoot that gave the brand one consistent, credible look across everything it publishes. On top of that we built the rest — brand and presence, website, ads, and social content, all in the language their clients actually speak. The trust Hortas earns face to face is now something you can see before you ever walk through the door.
What we did
Our work for Horta's & Associates Group
Brand & design
We built their brand and presence — the visual identity that gives the firm a recognizable face, so the trust Hortas earns in person shows before anyone walks through the door.
We built their website, the foundation of their whole digital presence and, for many clients, the firm's first impression before the first call.
We ran their ad campaigns to reach the Hispanic families looking for someone they can trust with their taxes — in the language they actually speak.
We produced their corporate video with the real team and the real office on camera — putting a face and a voice on a service that, by nature, has neither: taxes.
Photography
We ran a professional photo shoot that gave the brand one consistent, credible look across everything it publishes — the same steady, approachable face in every shot.
We ran their social media and content to keep a close, consistent voice — a presence all year round, not just at tax season.