Marketing
Strategy, advertising and growth for Hispanic businesses.
Hispanic Heritage Month: How to Market Authentically (Not Like a Tokenist)
Your playbook for Hispanic Heritage Month marketing without the tokenism. Real strategy, examples, and the mistakes to skip.
WhatsApp Business for Hispanic customers: the guide that converts
The vast majority of Hispanics use WhatsApp daily. Learn to set up app vs API, click-to-WhatsApp ads, and spam-free broadcasts, step by step.
Bilingual Branding That Keeps Your Hispanic Identity Intact
Build a bilingual brand in the US without losing your Hispanic roots: naming, voice, visual system, and a real bicultural balance.
Meta Lookalike Audiences for the Hispanic Market: A Practical Guide
Build Hispanic lookalikes that lower your cost per lead: sources, 1% sizing, exclusions, and a clean test, with real Miami examples.
ROAS by Industry for Miami's Hispanic Market: What to Expect
What to expect from your ad return by industry in Hispanic Miami — no inflated numbers, just what moves the needle and where to start in each sector.
How to Set Up Google Ads for the Hispanic Market (Step-by-Step)
A step-by-step Google Ads setup for the Hispanic market: targeting, keywords, copy, landing pages, and conversion tracking, from zero to launch.
AEO: How to Get Your Business Named by ChatGPT, Perplexity, and Claude
A practical guide to Answer Engine Optimization: how to make ChatGPT, Perplexity, Claude, and Gemini cite your business in their answers.
Core Web Vitals for Miami SEO: Fixing LCP, INP, and CLS
A technical guide to fixing Core Web Vitals (LCP, INP, CLS) on Hispanic-owned business sites in Miami. The SEO work that actually moves rankings.
Citation Building in Miami: The Full Directory List for Hispanic Businesses
The complete citation and directory checklist for Hispanic businesses in Miami, plus why NAP consistency makes or breaks your local SEO.
Google Business Profile Optimization for Miami Businesses: The 2026 Playbook
A step-by-step guide to optimizing your Google Business Profile in Miami: setup, photos, posts, Q&A, and attributes that win the Local Pack.
10 Mistakes That Quietly Kill Your Hispanic Marketing Campaigns
The 10 mistakes that sink Hispanic marketing campaigns in the US: literal translations, stock photos, bad segmentation, weekend timing, and more.
How to Get Quality Google Business Profile Reviews (Miami)
A step-by-step playbook for landing quality Google reviews for your Miami business: an automated system, proven templates, and compliance.