12 Marketing Tips for 2027 You Can Put to Work This Month

December flies by between year-end deadlines, the holidays and customers who want everything done before New Year’s. So this list skips the six-month strategies. These are twelve tasks an owner, or someone on the team, can knock out in under an hour each, and they leave the business in better shape for January. If you want the big picture of what’s coming, it’s in what to work on in your business in 2027. Here we’re sticking to the practical.

On Google and in AI

1. Ask AI what it knows about you

Open ChatGPT, Gemini and Perplexity and type what your customer would type: “What dental office do you recommend in Doral?” or “Who does kitchen remodels in Kendall?” Write down whether you show up, what it says about you and who it names instead. Run the same questions again next month so you can tell whether your changes made a difference.

2. Add your holiday hours to Google now

Google lets you set special hours for holidays, and it says businesses with complete, accurate information are more likely to show up in local search (Google Business Profile Help). Set Christmas, New Year’s Eve and New Year’s Day now. Few things annoy a customer more than driving over and finding you closed when Google said you were open.

3. Answer your top five questions on your website

Take the five questions you hear most and answer each one on the matching service page, in two or three lines, with the question as the heading. That’s what Google and AI tools read when they put together their summaries. If SEO, AEO and GEO all blur together for you, here’s what each one does and which your business needs.

Reviews

4. Ask for the review the same day, with a direct link

Ask while the customer is still happy, not three weeks later. Grab the short review link from your Google Business Profile and text it or send it on WhatsApp when the job is done, with a personal line. Ask every customer the same way, without filtering for the ones you think will leave five stars.

5. Reply to reviews within a week

BrightLocal found that 81% of consumers expect a reply to their review within a week, and that generic or templated replies put off half of them (BrightLocal, 2026). Block 15 minutes every Monday and answer each new review with something specific: the service they got, who helped them, what they mentioned.

Content and video

6. Film a Reel answering your most common question

One video, under a minute, with someone from your team answering your customers’ number one question straight to camera. No trending audio, no effects. If you want to go further, here are five Reel formats that bring in customers you can repeat every week.

7. Post that same video on two more platforms

You don’t need a different shoot for every platform. Upload the original file to Instagram, Facebook and YouTube Shorts separately, without another app’s watermark. Write each caption for whoever’s on that platform: Facebook tends to skew toward customers over 30, Instagram toward younger ones.

Leads and sales

8. Track calls and messages, not just website visits

With AI summaries in the mix, a lot of people make up their minds without ever visiting your site, so traffic only tells part of the story. Check your Business Profile for this month’s calls, direction requests and messages, and ask every first-time caller how they found you. A simple spreadsheet works if you don’t have a system yet.

9. Answer every lead the same day

Go through your web forms, website chat, WhatsApp and social DMs, and count how many November leads never got a reply or got one days later. If it’s a lot, fix the follow-up before you spend another dollar on marketing. A CRM that responds in minutes and flags anyone left waiting fixes that. Here’s what an AI-powered CRM is and how it helps.

Website, language and AI

10. Fill out your own contact form from your phone

Play customer for ten minutes. Pull up your site on your phone, find the phone number, tap the WhatsApp button and fill out the contact form. Time yourself and check whether the auto-reply actually arrives. Plenty of owners find out this way that their form has been sending leads to an inbox nobody checks.

11. Make sure everything exists in both languages

In South Florida, having one Spanish speaker at the front desk isn’t enough. Walk the whole path: website, form, appointment confirmation, reminder and invoice. Anything that’s English-only, or in Spanish that reads like a translation app, goes on the January list.

12. Let AI write the first draft, not sign your name

In the Federal Reserve’s survey, 83% of firms using AI use it for writing or marketing (Federal Reserve Banks, 2026). That’s fine for getting an email or a script started. Before anything goes out, read it out loud and rework it until it sounds like your business, and never paste a patient’s or client’s information into it.

Where to start

• —Today: add holiday hours to your Google Business Profile and copy your direct review link.
• —This week: ask two AI tools your customers’ questions and fill out your own contact form from your phone.
• —Before the month is out: go through November’s unanswered leads and film your first Q&A Reel.

None of these twelve is hard, but doing all of them and keeping them going while you serve customers is another story. At Brito we run it as one system: marketing, video we shoot ourselves, BritoCRM and AI all pushing toward sales, in English and Spanish, from Miami since 2006. If you’d like to see which order makes sense for your business, you can build your plan in 2 minutes and look it over on your own time.